Case 06 / Brand identity / 2025 to now

FORGE Studio,
built to move.

A personal studio identity shaped around energy, speed and creative momentum: a sharp lightning mark carrying a hidden letter F.

DisciplineBrand identity
Year2025 to now
OutputLogo system
RoleConcept, design, system
01 Foundation

Fast, sharp and forged.

The mark combines a lightning direction with a hidden F. It feels energetic without becoming decorative.

The identity is lean on purpose: a bold mark, a clear wordmark, a warm gold and orange palette, and strict layout rules that keep it clean across print, digital and app use. It began as Master Creations in 2019 and became FORGE Studio in 2025.

N°01

Energy first

The lightning form gives instant motion and an active, memorable personality.

N°02

Hidden F

The structure quietly forms an F, tying the symbol to the FORGE name.

N°03

Angular logic

Sharp cuts and controlled angles say strength, precision and craft.

N°04

Flexible use

No extra detail, so it stays clear in thumbnails, headers, signage and mockups.

02 Primary mark

A brand mark and an app icon.

The symbol stands alone where space is tight, or pairs with the wordmark when the name must be clear. Its gradient lives only inside the symbol, never across body text.

FORGE Studio lightning F symbol
Primary symbolLightning movement and a hidden F
FORGE Studio logo grid with diagonal guide lines
Construction boardAngular and scalable
03 Logo concept

A grid that makes it intentional.

The mark is built from diagonal guides inspired by the direction of lightning. They set the primary angles, proportions and intersections, so the form stays balanced and consistent.

The grid keeps the logo stable, scalable and coherent from large displays down to tiny app icons.

04 Lockups and rules

Approved versions only.

Primary, stacked, icon-only and monochrome lockups, with minimum size and clear-space rules that keep the mark readable in tight layouts.

Rule 01

Keep clear space

Space equal to the upper height of the symbol stays empty around the logo.

Rule 02

Respect size

Below the minimum, use the symbol-only version for legibility.

Rule 03

Approved lockups

Only primary, stacked, icon-only and monochrome versions.

05 Visual system

Three colours. One typeface.

Heated Gold, Ember Orange and Forged Steel. General Sans stays clean and neutral so layouts breathe while the mark carries the energy. This website runs on the same system.

Heated Gold#FFC247
Ember Orange#FF8A00
Forged Steel#2B2B2B

Aa

400

Regular

Explanations, captions and longer reading.

600

Semibold

Important phrases, labels and small hierarchy shifts.

700

Bold

When the identity needs a strong, direct voice.

The identity is not decoration. It is a working mark: simple enough to scale, sharp enough to remember, flexible enough to live across the whole studio.

06 Applications

From phone icon to foil.

Tested across app icons, screen thumbnails, watch faces, signage, print and premium foil, so it stays recognisable even cropped, small or busy.

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